From Field to Global Market. Edgars Ruža in an interview with Dienas Bizness

For Latvian agriculture, the next stage of growth is no longer just about growing and exporting raw materials. It is about creating higher added value here in Latvia.

This conviction is also at the core of the vision of Edgars Ruža, board member of ASNS Ingredient. As he points out in an interview with Dienas Bizness, the industry cannot rely solely on grain exports in the long term – it must move toward processing, innovation, and globally competitive products.

This vision is currently taking shape in Jelgava, where the ASNS Ingredient pea protein factory is being developed – a project of global scale aimed at creating a stable market for local farmers and positioning Latvia within the global plant protein market.

This is an important signal not only for the food processing industry, but also for regional development. Projects like this create entirely new industrial ecosystems, generating demand for logistics, engineering services, energy solutions, laboratories, qualified workforce, and related production capacities.

The professional journey of Edgars Ruža demonstrates that major business ideas often begin not with a ready-made “formula for success,” but with the ability to see the broader system. His experience in agriculture, science, and understanding of cooperative principles has become the foundation for a project that could reshape Latvia’s position in the international food ingredients market.

For Jelgava, this is more than just another production facility. It is an opportunity to establish itself as a modern, sustainable, and export-oriented hub for food technology development in the Baltics.

From field to global market – this value-added chain represents Latvia’s next level of development.

Read the full article here:
Dienas Bizness article about Edgars Ruža and ASNS Ingredient